TradeCraft Transformed Weekly Newsletter

Your Trade Skill Isn't Enough. You must build Trust.

Oct 04, 2024

In skilled trades, your reputation is your currency. But here's the uncomfortable truth: it’s not just about how well you can weld, wire, or fix things. It’s about how well you connect with your clients. How do they feel when they work with you? Do they see you as another tradesperson—or as their trusted partner?

 

I’ve seen skilled workers who are masters of their craft but never get repeat business. Why? Because they never learned about the client relationship side of the job. The result? They become just another number—easily replaceable.

 

Here’s a quick story: I once knew a top-of-the-game plumber whose client reviews tanked. He was great at fixing problems but terrible at communication.

 

He’d show up late without a heads-up, never explain what he was doing, and leave clients in the dark about costs. He knew his craft but forgot the human element, and that’s where he lost.

 

Take this as a wake-up call: Being the best in your trade isn’t enough. You’ve got to build trust and rapport with clients. That’s how you build repeat business, referrals, and a solid reputation that makes you irreplaceable.

 

So, here’s your next step:

 

• Start treating client relations as a skill—one as crucial as your trade itself.

 

• Ask for feedback after every job and use it to improve.

 

• Be transparent about your process and pricing.

 

Your work speaks for itself, but your attitude speaks louder. Master both.

 

ARE YOU STRUGGLING IN YOUR SKILLED TRADE JOURNEY? HOW CAN I HELP?

 

I read ALL COMMENTS and look forward to a conversation with you.